Wiregards          

Wiregards is the leader in the design and manufacture of wire mesh
cable trays, as well as safety guards for lightning fixtures, fans and other equipment. Wiregards products are manufactured in the USA using
eco-friendly recyclable materials.

Taking inspiration from the company’s core mission, I designed a combined symbol that is simple, instantly recognizable, and timeless enough to stay relevant regardless of the direction their business takes in the future.

What I did:
Brand Design, Logo, Marketing Collateral

The demands of the products called for very unique identification which necessitated establishing a symbol or graphic shorthand. Using the simplest geometry we designed a visual that combined the most basic forms of the word “wiregards” to create an iconic mark for use across all platforms enabling it to take on any treatment, size restraint, or color.

We quickly came to the conclusion that to reflect the essence of the company, and strategically position it in the market, the new brand identity needed to weave together several different conceptual strands. It needed to speak to everyone from the general public, interior designers, architects and wholesalers alike; while remaining true to the company’s manufacturing culture.