Motorcycle Powder Coating Express
Nationwide state-of-the-art powder coating services for all motorcycle needs. Trust your beloved bike parts to professionals with over 20 years of experience to look after you.
Nationwide state-of-the-art powder coating services for all motorcycle needs. Trust your beloved bike parts to professionals with over 20 years of experience to look after you.
The brief:
To help Motorcycle Powder Coating Services bring clarity to its original vision. To develop a strategy, visual identity, voice, and tone. To transform a rough idea and a rudimentary process into both a fresh brand and useful service.
What I did:
Brand Strategy, Brand Identity, Art Direction, Web Design and Photography
To help Motorcycle Powder Coating Services bring clarity to its original vision. To develop a strategy, visual identity, voice, and tone. To transform a rough idea and a rudimentary process into both a fresh brand and useful service.
What I did:
Brand Strategy, Brand Identity, Art Direction, Web Design and Photography

Motorcycle Powder Coating Express provides a sophisticated and comfortable powder coating service. With its classic “biker” driven logo, simple monochrome colors, and bold cursive typefaces, the brand pays tribute to what makes its culture unique

The main challenge designing Motorcycle Powder Coating Express’ website was bringing the new brand to life while keeping its attitude and eccentricities intact. I accomplished this by balancing style with both a sleek and efficient user experience, resulting in a trustworthy mail-in process for consumers.

Another challenge was creating a website that felt seamless and intuitive for the user. It was imperative for the website to translate across different platforms without losing its intent.
