Florida Powder Coating Services          

Since 2000 Florida Powder Coating Services has provided coating that is more durable than conventional liquid coatings. Its 450 foot automated system offers a complete and continuous high quality powder coating service for jobs small and large.

What I did:
Branding, Web Design, Product Photography, Online Store

The site is designed to tell the Florida Powder Coating Services story in a way that feels true to the brand, consistent, trustworthy and convincing. We used all the elements of the brand — the colors, shapes, typefaces, tone of voice, and the industries they cater — in order to bring the brand to life.

We developed a set of guidelines that ensure that the brand looks and feels the same in all kinds of different settings, formats and media, throughout its lifetime. That meant defining colors, shapes and typefaces and even how to take and process the photos representing the brand.

Alongside the visual identity, we took product pictures to maintain a consistent implementation of the Florida Powder Coating Services brand in all scenarios; specially social media.