Dedicated
We collaborated with an external agency on a proposed rebrand for ChenMed, exploring the concept of “Dedicated” to create a more modern, patient-centered experience for a senior audience. Our work translated strategic direction into cohesive visual concepts and scalable design systems across all touchpoints, including a series of videos produced for TV and social media.
Partnering closely with cross-functional teams, we ensured alignment between stakeholder vision and execution. While the rebrand was ultimately not implemented, the process refined brand positioning, strengthened internal alignment, and laid the groundwork for future creative direction.
We collaborated with an external agency on a proposed rebrand for ChenMed, exploring the concept of “Dedicated” to create a more modern, patient-centered experience for a senior audience. Our work translated strategic direction into cohesive visual concepts and scalable design systems across all touchpoints, including a series of videos produced for TV and social media.
Partnering closely with cross-functional teams, we ensured alignment between stakeholder vision and execution. While the rebrand was ultimately not implemented, the process refined brand positioning, strengthened internal alignment, and laid the groundwork for future creative direction.
What I did:
Art Direction, Multi-Channel Campaigns, Collaboration & Execution
Art Direction, Multi-Channel Campaigns, Collaboration & Execution
